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Global asset manager WisdomTree is positioning itself at the forefront of the stablecoin market. According to Will Peck, Head of Digital Assets, the company sees a “massive opportunity” in WisdomTree stablecoins as they move beyond niche crypto use into mainstream financial infrastructure. New regulation, growing institutional interest, and the demand for faster settlement systems are accelerating the shift.
USDW, WTGXX, and the GENIUS Act: Powering the Next Stablecoin Wave
WisdomTree’s approach centers on two flagship products:
USDW – A U.S. dollarbacked stablecoin available via the WisdomTree Prime app, enabling instant movement between tokenized equities, bonds, and other onchain assets.
WTGXX – A tokenized U.S. government money market fund offering yield. Since its launch, it has grown from $12 million to $486 million (as of July 18, 2025), with much of its demand coming from other stablecoin issuers using it as a reserve asset. To improve usability, WisdomTree has built an interoperability layer linking USDW to leading stablecoins like USDC, already processing over $200 million in transactions.
The GENIUS Act, signed into law on July 18, 2025, now requires stablecoins to be fully backed by cash or Treasuries, includes tiered oversight, and grants bankruptcy protections for holders. Dovile Silenskyte, WisdomTree’s Director of Digital Assets Research, calls it a “seismic shift” that could see the stablecoin market grow from $252 billion in 2025 to $3.7 trillion by 2030.
Building a Future for Stablecoins and Digital Finance
WisdomTree CEO Jonathan Steinberg envisions a multidimensional platform combining USDW for payments, WTGXX for yield, tokenized investments, and strict regulatory compliance. In 2025 alone, over $100 million in inflows have gone into WisdomTree’s tokenized products.
This strategy positions WisdomTree stablecoins as both infrastructure and investment vehicles, potentially expanding the reach of the U.S. dollar in global digital markets. With regulation in place, institutional adoption rising, and the company’s technology stack ready, WisdomTree is aiming to lead the next phase of the stablecoin revolution.
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